Social Square Limited has partnered with Aleph to combine creator-led content with Google and TikTok advertising expertise, offering advertisers integrated campaign and measurement solutions in Bangladesh.
Social Square Limited, a creator marketplace and digital product solutions provider, has signed a partnership agreement with Aleph, which represents Google and TikTok advertising in Bangladesh.
The agreement was signed at Aleph’s headquarters on Gulshan Avenue. Under the partnership, Aleph’s platform and media expertise will be combined with Social Square’s creator network, content production capabilities and digital product solutions to provide advertisers with an integrated approach to reaching audiences across Google and TikTok.
The partnership will include joint campaign offerings covering awareness, consideration and conversion stages. It will also introduce quarterly training programmes for Social Square creators using training materials from Google and TikTok.
Both companies will also work with measurement frameworks covering areas such as brand lift, sales lift and traffic studies, aimed at evaluating campaign performance and audience response.
Aleph was represented at the signing by Md. Ehsanul Hoque, Country Director; Ahsanur Rahman, Partner Director; Shafayat Reza, Industry Lead for Google; and Zobaydul Goni Ifat, Senior Client Partner and Vertical Lead for TikTok.
Social Square was represented by Mehedi Al Mahmud, CEO; Samiha Tahsin, Head of Product; and Ashiqur Rahman Rabby, Head of Operations.
The partnership brings together creator-led content production and digital advertising capabilities, with the two companies set to collaborate on campaigns and creator training across Google and TikTok.
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